How would it feel if you could...

  • Focus on being creative without having to wrestle with camera settings

  • Walk into an unfamiliar space and be able to know EXACTLY how to create the images you want

  • Confidently choose equipment without worrying about wasting money

  • Stop feeling like an imposter when you look at other photographers' images

  • Have amazing IPS sales without needing to retouch first

  • Shoot an entire session including multiple sets and looks without changing your camera settings

  • Create photos that look amazing right IN CAMERA

  • Save time and money in post production.

What would you DO?

Would you feel confident enough to FINALLY raise your prices? Would you enter your photos into competitions? Would you stop being afraid of not being good enough?

If You're Like Many Photographers I Know, You Probably Want

  • Creative Freedom

    But perhaps you're struggling to produce images with consistent quality. Try as you might, they suffer from under exposure, lack of sharpness, noise/grain. You waste hours fighting with technical issues instead of being creative. To be safe you stick to the same boring setups over and over.

  • To Make More Money

    Having your own business is great freedom, but it can be expensive! You would like to raise your prices, but there is something holding you back. You are willing to invest in your studio, but equipment is confusing and you're afraid of wasting money on the 'wrong' stuff.

  • To Stop Feeling Like an Imposter

    You love photography, but you have a hard time believing you're good enough to be a 'real' professional. Photos by other professionals have a quality that you just can't seem to create in yours. You spend hours on YouTube and in Facebook groups searching for answers, but it all seems so confusing and complicated.

It's Not Your Fault!

Good Information is Difficult to Find

When I started getting serious about my photography nearly 20 years ago, I felt frustrated and overwhelmed.  

I wanted to create beautiful photographs like I saw in magazines and on websites, but I had no idea how to go about it. There was some quality that was hard for me to describe, but clearly they were doing something different. 

Why didn't my photos didn't look like theirs?

Back then there was no Facebook or YouTube yet (I can see that millennial smirk), so I was forced to ask questions on web forums, read books, and blogs. 

I did all these things – and it did help. I became obsessed with improving my photography, but it took time. Years, in fact!

Today, there are a lot more resources available, but it's actually made finding GOOD information more difficult!

Does any of this sound familiar?

You search for hours skimming video after video for an answer to your question, only to find incomplete, irrelevant, or confusing information. Sometimes you're not even sure you're searching for the right thing.

You find one video that looks promising, but you don't recognize the equipment they're using and they never mention it in the video or description. You leave a comment and hope to get an answer. 
Days go by.

Another video provides a shopping list of stuff (including Amazon links totaling over $3000.  
You wonder to yourself, "Do I need all of it? Even if I get it all, how do I use it?"

Facebook Groups
You ask for help from your favorite photography related Facebook groups, but the answers you get are all over the place.

Someone says you need a studio strobe kit that costs $2000; another person says you just need to use the Sun. Someone else says they built a wall of light for with electrical parts from the hardware store. Speedlites? LED lights? Softboxes?

Although you asked a lighting question, someone criticized your choice of camera system and told you to buy a Sony; this started a heated side discussion over camera brands. 
Not helpful!

One person says you need HSS, another TTL. You're not even sure what those mean, but you don't want to ask because someone already left an insulting comment that made you feel like an imposter for asking a lighting question in the first place. 

Finally you just go on Amazon and order an LED ring light you can find. A lot of photographers said they use a ring light –
Light is light, right? (big mistake)

In Person Workshops
The workshop was great, and the instructor knowledgable. 

The photos came out awesome! But now that you're back home you just can't remember exactly what they did to make it work. 

Making things worse, you don't have the same equipment, the same studio, or the same subject – you wonder how you can take what you learned and apply it to YOUR photography. Is it even possible? 
Without further guidance, you just go back to shooting the way you did before the workshop – you tell yourself that you'll figure it out someday.

I Discovered a Secret

I spent years of my life combing through information, practicing, and experimenting, trying to get my photos to look like the ones in magazines. 

For a long time I believed

"They must be using a better camera"

But then one day everything changed. 

I went workshop hosted by a catalog photographer.

There were giant lights set up and a paper backdrop - when it was my turn to shoot the host handed me a PocketWizard and told me to put it on my hotshoe. It was clear I had no idea what I was doing so he told me how to set my Shutter Speed, ISO, and Aperture without me having to ask. 

I stepped up in front of the model (I was clearly more nervous than she was), focused and pressed the shutter button. 

POP! Bright light filled the room and was gone in an instant. 

I took a peek at the back of my camera and was literally BLOWN AWAY at the sharpness, the color! 

With a basic 8 megapixel DSLR and a kit lens, I had finally taken a photo that looked like like it belonged in a magazine!  Well, in terms of color and sharpness, anyway. My composition and posing still needed a bit of work.

Of course I tried different types of lighting in the past, but never got results like this. 

But that's when I realized:

"You can make amazing photos with a basic camera if you have 

You're probably thinking I'm going to tell you that you need giant studio lights, but that's simply not true. Once I understood a few key principles and practiced them, I became able to take better photos with all different types of light!

Since that time technology advanced a long way and today cameras and lighting equipment on the market have a dizzying array of complex features. I mean that literally, the features gear has can have your head spinning!

You can spend all day looking up terms and reading about equipment, hitting dead end after dead end… and after all your effort you’re likely to be more confused and frustrated than when you started.

Sadly, many features that were designed to help photographers often cause confusion instead, and I see a lot of bad advice being given out by people with good intentions. 

I hate seeing photographers like you struggle unnecessarily! 

This is why I decided to create a program that takes you on a direct path to Master Lighting. 

I have taken all my years of research, experimentation, shooting for magazines, fashion designers, hosting events and workshops and put it all together in an easy to follow program designed to give photographers like you a straight path to success.

I’ve laid down the groundwork, all you need to do is walk along with me.
No dead ends, no detours, no techno-blabble filled rabbit holes! 

You may be thinking...

  1. I prefer natural light, I don't like the 'look' of flash.
    I hear this a LOT. It's true, flash can look very artificial, but how it looks depends on how it is being used. Natural light is very beautiful, but wouldn't it be awesome to know how to overcome the limitations of relying on natural light especially if it brings more consistency to your work without compromising your aesthetic style?

  2. Lighting equipment is  confusing to setup and use. I have enough to worry about managing camera settings.
    Part of mastery is knowing the simplest way to solve a problem. Would it simplify things if I told you it is possible to shoot an entire session, including multiple moods, wardrobe changes, and sets, without needing to change camera settings?

  3. I bought some equipment before and it wasn't compatible with my camera
    Most things I will show you about lighting are camera agnostic. When it comes time to invest in equipment you'll have the knowledge and the confidence to make the right purchase for your studio and your style. 

  4. I don't have enough space for large equipment in my home studio.
    There are many ways to improve the lighting in a room. You can learn to improve the lighting in any room without needing large equipment. I can show you how.

  5. I don't have time to learn about lighting; I am backed up retouching photos
    What if I told you that good lighting will REDUCE time spent on your post-production workflow? 



The step by step program for photographers who are ready to amp up their images, eliminate confusion, break through imposter syndrome and finally set their creativity free without wasting time and money, even if you’ve never used lighting equipment before. 

The MASTER LIGHTING program is iterative and interactive, providing guidance you need to finally take control of lighting, no matter what type of lighting you ultimately decide to use. The choice will be yours. 

The MASTER LIGHTING Program will give you the knowledge and confidence to not only solve your own lighting problems, but also enjoy the freedom to explore, experiment and develop your own unique style. 

Isn't it About Time You....

Take control of the lighting and stop letting it control you?

  • Stop guessing. Stop struggling. Light with Intention.

  • Break free from impostor syndrome by giving you the knowledge to handle lighting situations confidently

  • Increase your sales by producing images your clients will love and want to buy

  • Let your CREATIVE VISION determine the settings and lighting, not the other way around

  • Give up wasting time fixing 'issues' with lighting in post production

  • Finally have the confidence in your work to raise your prices

Included in the Master Lighting Program

Support and Tools

  • Exclusive Facebook Group For Students ONLY

    Your membership includes access to a private Facebook group for students of the course. There you will meet and interact with other students to keep the momentum moving forward!

  • Weekly Mastermind Zoom Calls ($2400)

    To help keep you on course, you'll have access to a weekly Zoom call with Rich Cirminello. You'll have an opportunity to ask questions and get additional help if you need it!

  • Mini Course: Mastering Manual Mode (Limited Time) ($597)

    Access to a mini-course about using manual mode. This mini course regularly sells for $397 but is included as a bonus for a limited time in the Master Lighting course.

Success Stories

Huge, totally Monumental Thanks!


HUGE, totally MONUMENTAL THANKS to Rich for the lighting class I took from him in November. I learned a TON and I'm so proud of the progress of shooting and my ability to get amazing shots. Before, I was always at the mercy of natural light from the temperamental Texas sun and a ring light. These days, I have a BFU (big freaking light) and more control. I feel empowered and confident that I will get 'the shot' more often than not. Thanks Rich!! Your teaching, knowledge, and continued help are invaluable to me.

My work Skyrocketed!

by Nelly

When I started my business a few years back, I truly did not know what I was doing with my camera or with lighting. I was shooting in Auto, getting blurry images, not happy with my work, having muddy colors. I overshot like crazy every session because about half or more of my images were blurry. I felt like an imposter. I can truly say that I learned photography and lighting from Rich. My work has skyrocketed and changed COMPLETELY. It has been life-changing. I CAN SEE what I’m going to do before I even take the picture and now I KNOW how to do it! It not only helped me get the quality and the sharpness, and the vibrant colors, but gave me the opportunity to be more creative in my work.

Enroll Now!

2 Convenient payment options for the 6-Week Master Lighting Course

Frequently Asked Questions

  • Will the MASTER LIGHTING Program help me if I only use Natural Light?

    Yes! Learning to Master Lighting will help no matter what light source you ultimately decide to use. During the program you will be introduced to artificial light as well, which will deepen your knowledge and give you additional skills should you find yourself in a position where natural light is insufficient.

  • What kind of Camera do I need to learn to Master Lighting?

    A DSLR or mirrorless camera with manual control, hot shoe, and changeable lenses is recommended. The age of the camera and the sensor size does not matter for this course - you'll soon learn that learning to light can be applied to virtually any camera.

  • I'm challenged by technology; is it possible to learn to Master Lighting?

    Yes! If you can use a digital camera and download your images to a computer, you've got the basics. The Master Lighting Program will guide you step by step through everything you need. Even very complicated systems can be broken down into simple steps.

  • I don't have lighting equipment, do I need to buy some before taking the Master Lighting course?

    If you don't already have lighting equipment, don't buy anything just yet. Early in the program we will discuss the pros and cons of various lighting types and I believe you will find this helpful in making a purchase decision. If you already have lighting equipment however, the Program will help you get the most from it!

  • Will the Master Lighting Program teach me how to use OCF?

    Yes! there is an entire chapter dedicated to using flash off-camera and much of the information from other chapters will also apply.

  • I still have some questions, how do I get in touch with Rich?

    Email me at [email protected] or find the email link on this page below my bio. You can also send me a private message on Facebook.

Let's Do This!

Are You Ready to Watch your Photography Take Off?

What is your Time Worth?
Just stop wasting time endlessly searching YouTube for useful information, and sifting through conflicting, incomplete and often incorrect advice from Facebook groups.

Are you ready to set your creativity free and finally develop YOUR style?Stop feeling like an imposter and relying on quick fixes to solve your technical problems. Learning to MASTER LIGHTING will change your photography forever! And the knowledge will be relevant no matter what new technology appears on the market five weeks or even five years from now.

Seriously, what are you waiting for?
You are only six-weeks away from having the power to create the kind of portfolio that will make clients want to hire you and give you the confidence to raise your prices!

If you want to get to the next level in your work, you need to take this course – no kidding! you can’t get there without Mastering Lighting!

Watch Intro Video

From Blurry to Bombshell

Nelly talks about how learning about lighting changed her photography forever

Begin to Master Lighting Today

Get on the path to creative freedom!

Meet Rich Cirminello, CPP

Your MASTER LIGHTING Program Director

CPP, Photographer and Educator rich cirminello

Rich Cirminello is an award winning photographer and mentor specializing in various forms of portraiture including boudoir, glamor, and headshots, and is experienced in commercial and fashion as well. A PPA Certified Professional Photographer, he has directed photography workshops and classes since 2010 both independently and for organizations including the Professional Photographers of America and Google. Before pursuing photography full time Rich worked in High Tech but also was Editor in Chief of a popular San Francisco based glamor magazine, shot fashion editorials, catalogs, and shows around the world, and was co-owner of a fashion label that produced elegant ladies evening wear.